台州百威英博2018年会总结报告视频制作

视频1

质量十年坚守

Brewing & Quality conclave 2011-2017照片

VPO的十年，质量的十年，百威的十年-百威质量的传承

背景音乐+配音：

In the past ten years of corporate management integration, change is the eternal topic. But the only thing not changed is Budweiser Quality.

We integrated Budweiser quality culture with VPO and made it more deeply rooted. 

How to keep Budweiser quality in this changing world？ First thing is YJ’s strong leadership and support. Every year we have quality forum to deliver clear message to our team from 2011 to 2018. Every year we have quality topic： Budweiser workshop, CC, Consistency, BS, food safety, PI&QI and passion for beer.

In 2011-2012，With Budweiser cross brewing in China, How to Keep quality consistency, It is a topic. So Budweiser workshop was held in this year, and develop Brewing Brewmaster talents.

Budweiser quality culture extend to all the brands. In 2013, Quality & Technology Conclave was held and all supply and logistic team involved.

CC was the topic for the 1^st Quality & Technology Conclave.

In 2014, Quality consistency, we focus on the consistency for all brands, from malt, brewing, packaging and maintenance support and data consistency, all the process consistency is the topic of this conclave.

In 2015, It’s a year of Sensory upgrading, main defects checklist was developed, include grainy, sulfur, astringent and deep cleaning; Great BPs were sharing to all the breweries to improve sensory quality.

In 2016, Food safety was held in zone, focus on legal compliance and GFSI, robust initiative was developed and implemented.

In 2017, the topic of conclave is how to improve quality efficiency, through reducing PI and QI. All plant managers, brewmasters and ZBS routine MCRS was enhanced in this conclave.

In 2018, Passion for beer was the topic, just one month later after SLC cascading.  Three topics were selected in our beer pillar, beer liquid, packaging quality and food safety. All brewmsaters and QA managers were invited to participate this forum. The key message is

Bring our beer to the center of everything we do.

Budweiser heritage is the key to successfully support the cross-brewing and top line growth in APACN, BUD from one brewery to 15 breweries and total volume is over 20MHL. We are proud that Foshan is now the largest producer of Budweiser in the world，7.0 MM hls/year!

With Budweiser quality culture heritage, not only Budweiser volume and brewery number increased, but also taste score increased year by year. We never forget our dream: win the Budweiser Cup.

In 2012, no brewery ranked in TOP20; in 2018, 10 breweries（50%） ranked in TOP20.

Win Global Budweiser Cup is our dream. We are getting more and more close to the dream.  TAS breweries ranked in TOP3 in 2018, it is the best record and we are still working for the better.

Budweiser quality is our DNA. It will be carried forward to the future to support the excellence performance and top line growth.

This is the real passion for beer, never compromise on quality, always care for the consumers.

视频2：结尾部分

总监/Bops/厂长/ZBQ、ZBS各位视频，最后形成一个passion for beer或者别的造型

1， 总监/Bops 同时出现电脑分屏，庞总在中间，异口同声的说“Passion for beer， We brew Quality”，速度调整成一样的

2， 其他的人依次飞出，无说话的声音，韩国视频放在倒数第二个，ZBQ的视频放在最后一个显示

3， 最后所有的视频“WE BREW QUALITY”，显示在屏幕中下方

视频3

2018年事件+KPI展示，背景音乐无配音